Who We Are 

As an Authorized Licensee of the Sandler Training, we are dedicated to one thing:  Buiding Professional Sales Teams.   And our Team is made up of just that...seasoned professionals.

Eric Shulman is no stranger to sales with over 35 years of professional sales, sales management and training experience behind him.  He has sold both tangible items and intangible services, moving to the top of a national sales organization (200+ people) in only 3 weeks.  He was appointed National Director of Sales for a major consutling firm as well as having launched and built several small businesses of his own right here in Orlando. 

Eric has over 25 years of Sandler Training, starting in 1983 when he was first exposed to David Sandler's methodology.  He has been studying and using the Sandler Sales System exclusively for the last decade.  During that time, he had made over 3,000 sales calls and consistently maintained a close ratio of over 20%...in an industry that averaged 4%.  His close ratio was consistently three to four times the industry average!

He has trained hundreds of sales professionals in both telesales and face to face sales.  He has worked in both Business to Business as well as Business to Consumer sales dealing in both tangible and intangible products and services.  He has also been a paid speaker for several national firms and many professional organizations around the country for almost 20 years.  He has been published in over a dozen national and regional publications.

Innovative and effective training can put the sales professional a step ahead of the competition, and provide the path to attaining professional goals.  New Horizons Professional Development, an Authorized Sandler Training Franchisee, is committed to offering you that innovative and effective training through its powerful public and private in-house  training programs.

Eric Shulman has been featured on the front page of the Orlando Business Journal.  This compliments the fact that on a national level, The Sandler Sales Institiute has been named the number one management training program in Entrepreneur Magazine for five years.  The Orlando office has won both Gold and multiple Platimum, Ruby and Diamond Awards from Sandler Systems, Inc.  Shulman has been honored as the Rookie of the Year at the national conference.  He received his "Heavy Hitter" Award in less than 8 months...a feat that normally takes 3 to 5 years.

From our new training facility in the Maitland Center, to 11 other affiliated locations throughout the state, to over 200 offices nationwide, the Sandler Training provides professional coaching and unique sales and sales management solutions to the challenges faced by salespeople, sales managers and other professionals who must build a client base for their services. 

We invite you to explore our site and learn about our programs.  We think you'll find that Sandler Selling System is completely different from traditional sales training - and we hope you'll take the first steps to finding out how it can work for you.